dc.contributor.advisor | Drs. Asmai Ishak, M.Bus., Ph.D. | |
dc.contributor.author | Septian Wisnu Saputra, 15911085 | |
dc.date.accessioned | 2018-07-14T12:00:52Z | |
dc.date.available | 2018-07-14T12:00:52Z | |
dc.date.issued | 2018-06-29 | |
dc.identifier.uri | https://dspace.uii.ac.id/handle/123456789/8581 | |
dc.description.abstract | This research is conducted to analyze the influence of website quality,
perceived flow, customer satisfaction and purchase intention on the website
Traveloka. The SOR (stimulus-organism-response) framework is used as the basis
theoretical framework for this research. The population in this study is the people
who have used the service products on the Traveloka website. The method of
collecting data with the questionnaire online, as many as 232 valid online
questionnaires collected and then tested the validity and reliability of each
indicator. Data analysis technique used is the structural equation modeling
(SEM) analysis and data analysis tool using Lisrel application version 8.80. The
results of this study indicate that there is a significant influence of website quality
variables on perceived flow. Then perceived flow significantly influence customer
satisfaction and purchase intention. However, the customer satisfaction found not
significant to effect on Traveloka consumer purchase intention. | en_US |
dc.publisher | Universitas Islam Indonesia | en_US |
dc.subject | Website Quality | en_US |
dc.subject | Customer Satisfaction | en_US |
dc.subject | Purchase Intentions | en_US |
dc.subject | Perceived Flow | en_US |
dc.subject | Traveloka | en_US |
dc.title | ANALISIS PENGARUH KUALITAS WEBSITE, PERCEIVED FLOW DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI KONSUMEN TRAVELOKA | en_US |
dc.type | Master Thesis | en_US |