The Survival of “UNKNOWN” Exhaust System Company against the Fake Brand Exhaust System in Indonesia

Abstract

Dari hasil penelitian, didapatkan bahwa produk knalpot original buatan lokal lebih banyak dibeli oleh masyarakat karena harga yang terjangkau dan memiliki kualitas yang baik. Memilih dan membeli knalpot lokal asli juga mendorong pembeli untuk meningkatkan kesadaran untuk mendukung penggunaan produk asli dalam negeri. Penelitian ini juga menjelaskan tentang strategi dan manajemen yang dilakukan oleh pabrik knalpot “UNKNOWN” dengan melakukan inovasi terhadap produk unggulan dan pendistribusian produk secara efektif guna melawan persebaran knalpot bermerk palsu di Indonesia. The result of the research, choosing local product which was original brand product turns out to be more favorable for the customers to buy since original brand made by the local was cheaper and surprisingly have decent quality. Choosing and buying original brand exhaust system also encourage customers to increase their awareness of supporting the use of original brand automotive parts. The research also described about the strategy and management of “UNKNOWN” Exhaust System Company by conducting innovation of their products and the distribution of it to the market effectively to be able to fight the fake brand exhaust system spread accross Indonesia.