Internal Public Relations Strategy To Improve Employee Performance At Pt Bfi Finance Indonesia

Abstract

This study examines the scope and barriers to implementing internal public relations activities at BFI Finance Indonesia. This study identifies key challenges that hinder the effective implementation of internal public relations techniques. This study employs a qualitative methodology, using a case study approach. A case study was chosen because it allows the researcher to conduct an in-depth exploration of the phenomena occurring at PT BFI Finance Indonesia. The subjective case study approach aimed to uncover detailed insights. This departs from how PT BFI Finance Indonesia’s internal public relations (PR) strategy is complex and has a great influence on representative execution. These pondered points are to explore the types of internal PR strategies used, pinpoint the issues they address, and evaluate the relationship between those tactics and employee fulfillment. Organizations should look for ways to make internal PR activities more engaging and important to individual staff to address the issue of low cooperation. PT BFI Finance Indonesia should standardize the company’s communication methods to resolve inconsistencies in information dissemination.