| dc.description.abstract | The This study comprehensively analyzes the systematic and structured communication
empowerment strategies implemented by Pentingsari Tourism Village in Sleman Regency,
Yogyakarta Special Region, in its efforts to achieve the Sustainable Development Goals
(SDGs). This study area was chosen because of its significant continuity as a model of
sustainable tourism policy that is holistically aligned with sustainable development goals,
particularly in local economic development, environmental conservation, and improving the
quality of life of its residents. This study uses a detailed qualitative approach with a
comprehensive case study method. Data were collected over a six-month period through
comprehensive participant observation, detailed interviews with various key stakeholders,
including tourism village heads, community leaders, and tourism practitioners, and a careful
examination of strategy documents related to tourism village development and reporting on
the Sustainable Development Goals (SDGs). The study shows that Pentingsari Tourism
Village continues to use several new and effective ways to communicate and empower the
community to achieve the SDGs. These include: (1) bringing together all different groups,
such as local residents and external partners, in a way that allows everyone to participate and
contribute; (2) combining traditional media that help keep local culture alive, such as
Javanese brochures and village meetings, with new digital tools, such as social media and
official village websites; (3) training people in skills that directly help achieve SDG goals,
such as waste management using the 3R approach (Reduce, Reuse, Recycle) for SDGs 11
and 12, and making sustainable handicraft products for SDGs 8 and 12; and (4) establishing
a clear team to work on the SDGs and periodically reviewing progress to ensure the village
is achieving its goals. This research contributes to communication empowerment in the
complex context of SDG implementation at the village level, offering new insights into how
communication can be a catalyst for social change and sustainable development. These
findings can be a valuable reference for local governments, civil society organizations, and
rural development practitioners in designing more effective community empowerment
programs through SDG-oriented communication. Suggestions from this research, such as
developing a specific curriculum for communication empowerment in tourist villages and
establishing inter-village cooperation networks, are expected to increase the effectiveness of
communication empowerment strategies in other tourist villages in Indonesia and in
developing countries with similar characteristics. | en_US |
