| dc.description.abstract | Mental health is a serious issue in the world. According to a report by the World Health
Organization, approximately 1 billion people worldwide suffer from mental disorders, and every
40 seconds, a person dies by suicide. Data from the Indonesian Ministry of Health indicate that
20% of the population is vulnerable to mental disorders, and more than 19 million individuals aged
15 years and older experience mental and emotional disorders. These conditions have been
associated with an approximate 47.7% increase in suicide cases. Parenting patterns identified as a
significant contributing factor. As evidenced by the report of the BKKBN (National Population
and Family Planning Agency) in 2023, as many as 4 out of every 100 young children in Indonesia
receive inappropriate parenting patterns from their parents, contributing to an increase in child
abuse cases. Family well-being is fostered through healthy parent-child relationships. Preparation
for parenthood may serve as an effective strategy to reduce the number of suicides caused by
mental health problems. Social media offers a valuable platform for delivering long-term
educational interventions that can affect a person's cognition. Titik Putih by Intan Erlita is
presented on social media as a resource supporting educational psychology and actively
disseminates information on mental health and parenting. Through its content, the platform aims
to promote healthier mental states and positive behavioral changes. This study aims to determine
the communication strategy used by Titik Putih by Intan Erlita in managing psychological
education content on social media. The study employs a qualitative research approach involving
in-depth interviews. The results of this study indicate that Titik Putih by Intan Erlita implements
an eight-stage communication strategy that integrates educational and personal branding
processes. The communication program is grounded in emotional engagement and incorporates
two-way interaction with followers, aiming to contextualize content within daily experiences to
enhance understanding and application. | en_US |
