ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH NON-MUSLIM UNTUK MENGGUNAKAN BANK SYARIAH

Abstract

This research objective is to analyze the effect of location, service, administration profit, knowledge of syariah bank, product, and promotion on non-muslim customer’s decision to use syariah bank in Indonesia. The sample are consisted of non-muslim customers from Indonesian syariah banks by using purposive sampling technique, this research uses 121 respondents. Regression analysis shows that five potential variables such as location, administration profit, knowledge of syariah banking, product and promotion have positively significantly to non-muslim customer’s decision to use syariah bank. Furthermore, service does not effect on non-muslim customer’s. The implication of this study is syariah bank in Indonesia should give more attention to those 5 variables to increase non-muslim customer’s quantity in using syariah bank.