Consumer Legal Protection Against Cross Border Prohibitions (In the Case of Shopee E-commerce)

Abstract

With the existence of e- commerce, it can make easier for buyers in Indonesia to buy foreign products that sell on the e- commerce. To protect MSMEs and consumer protection, the government issued Minister of Trade Regulation No. 31 of 2023. With this regulation, the government prohibits cross-border in e- commerce. In terms of consumer protection, the existence of this prohibition can make it difficult for consumers to access imported products and narrow consumer choices in choosing goods. Therefore, the purpose of this research is to provide valuable insight into whether the existence of cross-border prohibition can provide consumer protection and the potential implications of cross-border prohibitions. With the formulation of the problem: how the government's efforts in consumer protection against cross-border prohibitions in e- commerce and the impact of the existence of cross-border prohibitions in e- commerce on consumer protection. The research method used is normative juridical, namely research based on secondary library materials and primary legal materials. The result of this research are lack of optimization of the government's supervisory role in e-commerce, where UUPK and ITE Law do not fully provide security for consumers because there is still a legal vacuum that can harm consumers, also the Consumer Protection Law needs to be revised to respond to the needs of the community, as well as the impact of consumer protection. With the restriction or prohibition of cross-border e commerce.