“Brand Image, Service Quality, E-Wom, Kepuasan dan Loyalitas Pelanggan Coffe Shop di Yogyakarta”

Abstract

The research Used as a medium to train analysis and explain, increase knowledge in conducting research on Brand Image, Service Quality, E-WOM, Customer Satisfaction and Loyalty. For Coffee Shop entrepreneurs in Yogyakarta This research can be used as information that can be used as material for making decisions about the marketing strategy of the Coffee Shop business.E-WOM has a significant effect on customer satisfaction Coffee Shop Yogyakarta. The better the e-wom will increase customer satisfaction. Brand image has a significant effect on customer satisfaction Coffee Shop Yogyakarta. The better the brand image will increase customer satisfaction. Service quality has a significant effect on customer satisfaction Coffee Shop Yogyakarta. The better the service quality, the higher the customer satisfaction.