Digital Marketing Plan

Abstract

Ratu Culinair BV is a condiment, sauce, and dressing manufacturer based in Zoetermeer, the Netherlands. Sri Hartatiek established it in 1987. The company specializes in Indonesian snacks and peanut sauce. Ratu Culinair is a business-to-business company that sells its products to other businesses through intermediaries like distributors and Toko. Through a digital platform, the firm is aiming to raise brand awareness. Therefore, Ratu Culinair designed a specific target market for potential consumers to accomplish so. "How can Ratu Culinair B.V. best optimize its' digital marketing strategy, and what digital platforms can it use to support its digital marketing strategy to create brand awareness?" This research recommends Ratu Culinair BV's digital marketing strategies for increasing brand awareness on digital platforms within their key target market, vegetarians in the Netherlands. Data, internal and external analysis, books, journals, reports, and other resources are required to enhance Ratu Culinair's digital marketing strategy. Ratu Culinair's 70 percent natural peanuts, high-quality ingredients, and genuine taste are highlighted in the study. As a result, the company believes that it can compete with its competitors in terms of products. On the other hand, their competitors are a step ahead of them in terms of marketing. Competitors of Ratu Culinair have been using social media as a marketing tool for a long time. The competition advertises its items by emphasizing what buyers can do with them or the "recipe." The outcome from this advisory report is that the company should concentrate on its digital marketing platform, particularly Instagram. A digital platform is also a free tool that any firm may utilize for promotion and marketing, and it can be highly cost-effective. In addition, Ratu Culinair is given a digital marketing plan and recommendations. Create and upload content on a regular basis, hire an internal marketer, and start using Search Engine Advertising to promote the company's products to the suitable target market.