| dc.description.abstract | Fiki Arina Risqiani. 13321012. Batik Craftsmen Perception in Pekalongan City Towards City Branding Its City “The World City of Batik”. Bachelor Thesis. Communication Science Program, Faculty of Psycology and Socio-Culture Science, Islamic University of Indonesia. 2017.
Tourism activities in this era has been a necessity for everyone, with many cities in particular country that compete to attract both local and foreign tourists. Various ways done by each governments to introduce those particular cities, such as city branding. Pekalongan City branded its city with tag line “Pekalongan The World City Of Batik” it is because Pekalongan City known with its batik. This research aims to examine how the perception of batik craftsmen in Pekalongan City towards city branding, Pekalongan City make batik as media to promote its city thus can have an impact for the craftsmen.
The main informant in this research is one of the batik craftsmen selected by looking of the amount production every month and the wide of products marketing. There is also another informant of government representative whose handles city branding in Pekalongan City as a comparison data. Data collection is done afterwards by qualitative research method, which is by doing interview and observation directly. The data collected were classified and analyzed by city branding theory and perceptual theory as a reference. The results showed that Pekalongan city branding is not so biased for batik craftsmen in its production. It can be seen from three factors that influence the perception of batik craftsman. Those factors are concern factor, functional factor and structural factor. From the various experiences gained and owned by every batik craftsmen, formed different perceptions in interpreting the city branding. Different perceptions is vary, some batik craftsmen said that city branding is important and some other craftsmen said that city branding is not so important. | id |
