Establishing De Dives Posthac Cafe & Restaurant

Abstract

De Dives Posthac business plan was created to find out whether the planned business is feasible or not. In planning, the business used SWOT analysis as a reference, as well as digital platforms as marketing tools. This plan discussed several aspects, namely Business Environment Realization Aspects, Marketing Aspects, Social and Economic Aspects, Sharia Aspects, and Financial Aspects. De Dives Posthac is a restaurant cafe located in Klaten Regency, precisely on Jl. Mpu Sedah, Sawah Area, Nglinggi, Kebonarum Village, South Klaten District. De Dives Posthac carries the tagline Swafoto Ing Sabin, which means that visitors can take selfies against the backdrop of rice fields and the hills of Gunung Kidul while enjoying dishes served by De Dives Posthac. De Dives Posthac serves various drinks ranging from coffee drinks, milkshakes, milk based, tea, juice, mojito, traditional drinks, and De Dives Posthac style signature drinks. Apart from that, of course De Dives Posthac also serves various food menus, starting from salads, soup, pasta, processed fish, processed chicken, processed beef, pizza and sandwiches, and various Indonesian menus and snacks. Based on the De Dives Posthac planning project, it can be concluded that through several aspects analyzed, it shows positive results. Thus, it is hoped that in the following months the business can run smoothly and profitably.