Peran Agen Terhadap Peningkatan Penjualan Perspektif Ekonomi Islam (Studi Kasus pada Toko Busana & Hijab Mezora Yogyakarta)

Abstract

Agent is a relationship between two parties in a contract or agreement. The agent served as an intermediatery who bought the stuff for next resale. The object of this research is Clothing & Hijab Mezora Shop (Outlet Yogyakarta branch). Clothing & Hijab Shop Mezora Yogyakarta is a company in the field of services by selling products and giving the best service for consumers. The purpose of this research is elaborate and analyze the role of agents to increase sales in Clothing & Hijab Mezora Store based on Juhaya S. Pradja's theory that is harmonious and simsarah (Agency in Islamic principles). This type of research qualitative descriptive. The method of data collection with interview, observation and documentation. The sample in this research is 3 person (CO, and two agents). Sampling technique is using purposive sampling, while the analysis technique is using data reduction, data presentation and conclusion drawing. Secondary data obtained from books, and documentation that exist in the company. Based on the results of research, it can be concluded that is reviewed from harmonious and conditions Simsarah (Agency in Islam) all Mezora agents have met the criteria in a islamic principle, and the role of agents for stores Mezora's Clothing and Hijab is very important because 65% from a total of the company revenue that comes from agent sales.