Browsing Communication by Subject "Marketing Communication"
Now showing items 1-3 of 3
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Marketing Communication Strategies After the Covid 19 Pandemic in Food and Beverages Enterprise (Case Study in Kalis Donuts Yogyakarta)
(Universitas Islam Indonesia, 2023)As a newly born developing micro small and medium enterprises (MSME) dessert restaurant chain, Kalis Donuts faced numerous challenges due to the restrictions imposed by the pandemic. It is known by the current facts that ... -
The Marketing Communication Strategy of Istana Amal Beach Management to Increase the Number of Tourist Visits in Penajam Paser Utara Regency
(Universitas Islam Indonesia, 2024)Tourism needs to be improved to become a priority sector in the economic development of Indonesia, with effective tourism planning and marketing to achieve satisfactory results both economically and socially. Effective ... -
Upholding Sharia Character: Marketing Communication at Marwah Syariah Guest House Balikpapan
(Universitas Islam Indonesia, 2024)Abstract—The misuse of lodging facilities for criminal and immoral activities is a recurring issue, with property owners prioritizing profit over ethical considerations. This research sheds light on the vital importance ...