| dc.description.abstract | COVID-19 has opened up a significant market for mobile food delivery
services in Indonesia. Based on the theory of planned behavior, subjective norms
were hypothesized to have a positive impact on behavior intention and
continuance behavior. The study also aimed to determine the positive impacts of
perceived food safety, and behavioral intention on continuance behavior, while the
perception of food safety was also proposed to have direct impacts on behavioral
intention. SEM Amos was used to evaluating data obtained from 300 respondents
who were experienced in using delivery apps for ordering food. As a result, this
study contributes to prior findings regarding the positive effects of the subject
norm and perceived food safety on behavioral intention to use mobile apps.
Additionally, customers’ continued usage behavior was found to be also
influenced by behavioral intention and perceived food safety. It was concluded
that these findings have significant theoretical and practical implications. | en_US |
