Pengaruh Pendapatan Dan Iklan Terhadap Perilaku Menabung Di Bank Syariah ( Studi Pada Dosen dan Karyawan FIAI Universitas Islam Indonesia )

Abstract

Business Bank of Shariah in Indonesia increasingly show good progress, along with development times that can not be separated from the increasingly technological society dependency on technological progress, Islamic banks tried to offset the increasingly tight competition with the use of media and technology as a means to promote and introduce the products they offer. This study examines the influence of advertising revenue and the behavior of lecturers and employees FIAI Islamic University of Indonesia for savings in Islamic banks. The reason for choosing this topic for writers to see how big the influence of advertising on the behavior of income and to savings in Islamic banks This research was conducted at the Faculty of Islamic Studies precisely in integrated campus of Islamic University of Indonesia Jl. Kaliurang Km. 14.5 Sleman, Yogyakakarta. The methodology used is regression analysis, simultaneous test, partial test, while the population in this study are lecturers and employees FIAI Islamic University of Indonesia as many as 76 people from three Prodi at the Faculty of Islamic Studies, Islamic University of Indonesia. After testing the respondents obtained idendtitas who do not wear Islamic banks 11 people, so we can conclude that the population researched in this study as many as 65 people and sample used also as many as 39 people. Based on the results if the data from the two variables, variable values obtained income -1.231 t <t table amounted to 2.026. It can therefore be concluded from the study that observed that the t value is smaller than t table is (-1.231 <2.026). Then it shows the income does not significantly affect the saving behavior lecturers and employees in the bank sharia, which means that Ho is accepted. While the variable rent obtained t count 2,662> t table 2.026. It can therefore be concluded that the value t is greater than t table ie (2.662> 2.026). Then it shows the significant influence ad tehadap saving behavior lecturers and employees in the bank sharia, which means Ho rejected.