Entrepreneurship Program Business Project Final Report “Teras Omah Guest House”
Abstract
The business project entitled Entrepreneurship Program Business Project
Final Report “Teras Omah Guest House” is a lodging accommodation business
in Yogyakarta that rents out one full house per night. In this report, the author
plays a role as a manager who built and managed the system of Teras Omah.
This business has a semi-remote concept in the form of self-check-in at an
affordable price in collaboration with B2B travel agents, Internet companies
related to guest houses and hotels (Tiket.com). The reason this business was
founded because it wants to take advantage of the availability of land and capital
currently owned which are considered less effective and efficient. In addition,
the decline in the number of covid 19 since PPKM has increased the potential
for tourists visiting and looking for lodging in Yogyakarta. Seeing this
opportunity, the writer decided to make a guest house business professionally.
The business project is carried out for 6 months starting from November
2021 to April 2022.The focus of the research in writing this business project
were: (1) Can Indonesian people accept Teras Omah Guest House products as
an accommodation option while in Yogyakarta? (2) How to defend Teras Omah
Guest House products against increasingly fierce business competition?
Based on the results of the Teras Omah Guest House business project, 19
days were sold with an initial target of 20 days. Meanwhile, in product
marketing that is done through social media, it is felt that it is not enough so
that the author update the strategy, namely by providing promo prices at certain
times so that this strategy has an impact on the sales of Teras Omah guest house.
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