dc.contributor.advisor | Anang Hermawan, S.Sos, M.A. | |
dc.contributor.author | Datu arya sukmaningrat | |
dc.date.accessioned | 2022-04-20T03:07:14Z | |
dc.date.available | 2022-04-20T03:07:14Z | |
dc.date.issued | 2012 | |
dc.identifier.uri | https://dspace.uii.ac.id/handle/123456789/37226 | |
dc.description.abstract | Datu Arya Sukmaningrat
Public relations Campaign Strategies of Culture and Tourism of the province in the
success of Visit Lombok Sumbawa 2012 Program
Year of the thesis : 2012, xi + 138 pages
In 2012 is the peak year of implementation of the program launched by Visit Lombok
Sumbawa since 2009 in line with the national program Visit Indonesia Year 2008. With the
introduction of the Visit Lombok Sumbawa 2012, NTB government's target of 1 million total
tourist visits in 2012. To achieve this goal is certainly need concept of good communication
and campaigns as well as integrated. NTB local government through the Department of
Culture and Tourism then has the important task by acting as a holder of command over the
implementation of all the agenda for the realization of the goal of the Visit Lombok
Sumbawa 2012.
This study attempted to analyze the form of development policies and strategies of
public relations campaign conducted by the Department of Culture and Tourism of NTB in
order to succeed the Visit Lombok Sumbawa 2012. The purpose of this study is to investigate
and explain the concept of campaign strategies undertaken by the Department of Culture and
Tourism of NTB in the success of the government program. This research framework is
based on some research on tourism and communications strategies used theoretical
framework is public relations, campaign strategy and tourism.
This type of research is the kind of qualitative descriptive study. Methods of data
collection is done with the interview, the study of photographs and archival documents about
the object of research.While the data analysis technique used the qualitative data by
triangulation of data sources as a method of testing the validity of the data. The results of this
study show how the form of government measures taken in implementation of the Visit
Lombok and Sumbawa 2012 pattern campaign undertaken to communicate the program.
Found several obstacles and weaknesses in the pattern of the campaign conducted by the
Department of Culture and Tourism of NTB in the campaign Visit Lombok Sumbawa 2012
program.
Keyword: Campaign, Public Relation, Visit Lombok Sumbawa 2012 | en_US |
dc.publisher | Universitas Islam Indonesia | en_US |
dc.subject | Campaign, Public Relation, Visit Lombok Sumbawa 2012 | en_US |
dc.title | Strategi Komunikasi Kehumasan Dinas Kebudayaan Dan Pariwisata NTB Dalam Mengkampanyekan Program Visit Lombok Sumbawa 2012 | en_US |
dc.Identifier.NIM | 07331058 | |