Proposed Dashboard Design For Sales Performance Improvement Using Self-Service Business Intelligence Approach (Case Study: Pt. Lintas Bintang Mulia Nusantara)
Abstract
PT. Lintas Bintang Mulia Nusantara is a retail company focused on the fashion clothing industry.
PT. Lintas Bintang Mulia Nusantara has more than 25 branches in Indonesia by early 2021,
supplying and distributing approximately 500 different products to all store locations. Product
overstock nor shortage often occurs in many products. So far, there is no applied bundling system
to make marketing more attractive. The research focused on the dashboard design for company
top management to generate informative insight. The dashboard expected can improve the sales
performance and minimize the losses due to product overstock and shortages. The approach of
self-service business intelligence used for developing and designing the dashboard. There are two
strategies namely demand forecasting are proposed for reducing the supply demand high gap and
market basket analysis for bundling system to making marketing more attractive. The result of the
research, there are five dashboard are designed with the coverage of sales performance, demand
forecasting and market basket analysis.
Collections
- Industrial Engineering [2224]