Proposed Dashboard Design For Sales Performance Improvement Using Self-Service Business Intelligence Approach (Case Study: Pt. Lintas Bintang Mulia Nusantara)

Abstract

PT. Lintas Bintang Mulia Nusantara is a retail company focused on the fashion clothing industry. PT. Lintas Bintang Mulia Nusantara has more than 25 branches in Indonesia by early 2021, supplying and distributing approximately 500 different products to all store locations. Product overstock nor shortage often occurs in many products. So far, there is no applied bundling system to make marketing more attractive. The research focused on the dashboard design for company top management to generate informative insight. The dashboard expected can improve the sales performance and minimize the losses due to product overstock and shortages. The approach of self-service business intelligence used for developing and designing the dashboard. There are two strategies namely demand forecasting are proposed for reducing the supply demand high gap and market basket analysis for bundling system to making marketing more attractive. The result of the research, there are five dashboard are designed with the coverage of sales performance, demand forecasting and market basket analysis.