Analysis Of The Performance Improvement Program On Leather Sme In Sleman Regency By Using Score Racetrack Model (Case Study: Cv. Kay Nusa Bihaka)

Abstract

CV Kay Nusa Bihaka is a small-medium enterprise that produces stuff made from leather located in Yogyakarta. In 2020 Kay Leather has a serious problem, they lose their revenue 50% from the previous revenue. Many influence above problem, one of the problems is caused by Covid-19 pandemic. This research has aimed to analyze the performance of using the SCOR Racetrack Model, which started with Pre-SCOR, Set the Scope, Configure the Supply Chain, Optimize the Project, and Ready for Implementation. Based on the research the attribute chose for the observation the asset management efficiency. This research is more focus on level one in CV Kay Nusa Bihaka which is return on supply chain fixed asset because CV Kay Nusa Bihaka wants to improve supply chain revenue. According to the observation, there is a gap of 12% in the return on the supply chain fixed asset. To elaborate on the cause of the gap, a fishbone diagram is choosen to find the root cause. In the fishbone diagram, the main problem is caused by the lack of marketing strategy, lack of brand awareness, and overbudgeting in CV Kay Nusa Bihaka and used for an improvement project in the next step. In the final phase, creating a marketing strategy as an improvement project to improve the performance level in CV Kay Nusa Bihaka.