| dc.description.abstract | CV Kay Nusa Bihaka is a small-medium enterprise that produces stuff made from leather
located in Yogyakarta. In 2020 Kay Leather has a serious problem, they lose their revenue
50% from the previous revenue. Many influence above problem, one of the problems is
caused by Covid-19 pandemic. This research has aimed to analyze the performance of using
the SCOR Racetrack Model, which started with Pre-SCOR, Set the Scope, Configure the
Supply Chain, Optimize the Project, and Ready for Implementation. Based on the research
the attribute chose for the observation the asset management efficiency. This research is
more focus on level one in CV Kay Nusa Bihaka which is return on supply chain fixed asset
because CV Kay Nusa Bihaka wants to improve supply chain revenue. According to the
observation, there is a gap of 12% in the return on the supply chain fixed asset. To elaborate
on the cause of the gap, a fishbone diagram is choosen to find the root cause. In the fishbone
diagram, the main problem is caused by the lack of marketing strategy, lack of brand
awareness, and overbudgeting in CV Kay Nusa Bihaka and used for an improvement project
in the next step. In the final phase, creating a marketing strategy as an improvement project
to improve the performance level in CV Kay Nusa Bihaka. | en_US |
