Faktor-Faktor Yang Memengaruhi Minat Individu Dalam Penggunaan Financial Technology (Studi Kasus Pada Pengguna Ovo Di Yogyakarta)
Abstract
This study aims to examine the factors that influence individual interest in
the use of financial technology. This study uses the Theory of Planned Behavior
(TPB) theory and development models from the results of previous studies. The
variables used in this study are usage, safety assurance, effectiveness, social
factors, motivation and discounts. Research data obtained from the results of an
online questionnaire survey. The sampling technique used the probability sampling
method with simple random sampling technique with a total sample of 153 people.
The results showed that the variables of use, safety, effectiveness, social factors and
discounts were proven to affect individual interest in the use of financial
technology, while the motivation variable did not show an influence on individual
interest in the use of financial technology. Hypothesis testing in this study uses a
structural model (Inner Model) with the SmartPLS application
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