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The Effects of Celebrity Endorser's Perceived Image on The Consumers' Purchase Intention The Case Study of the Purchase of Suzuki and Honda Motorcycle In Sleman, Yogyakarta
(Universitas Islam Indonesia, 2004)
Prasasti Ngesthiwidya (2004) "THE EFFECTS OF CELEBRITY ENDORSER'S PERCEIVED IMAGE ON THE CONSUMERS' PURCHASE
INTENTION." Yogyakarta: Faculty of Economics, Department of Management, International Program, Universitas Islam ...