Browsing Faculty of Business and Economics by Subject "pengenalan terhadap produk"
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Effects Of Product Quality, Service Quality, Price, Familiarity, Reputation, And Application Quality On Shopee Users’ Purchase Intention
(Universitas Islam Indonesia, 2022-06-01)Penelitian ini menguji pengaruh kualitas produk, kualitas layanan, harga, pengenalan terhadap produk, reputasi, dan kualitas aplikasi pada niat beli melalui ecommerce Shopee untuk membangkitkan minat beli konsume ...