Browsing Faculty of Business and Economics by Subject "intrinsic cues"
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Peran Atribut Produk dan Sikap Menolak Resiko Terhadap Niat Beli Serta Perasaan Paska Beli Sepatu Olahraga Palsu
(Universitas Islam Indonesia, 2014-12-11)This research aimed to investigate the influence of extrinsic cues and intrinsic cues and risk aversion towards purchase intention and post-purchase feelings of counterfeited sport shoes. This research study expected to ...