Peran Atribut Produk dan Sikap Menolak Resiko Terhadap Niat Beli Serta Perasaan Paska Beli Sepatu Olahraga Palsu
Abstract
This research aimed to investigate the influence of extrinsic cues and intrinsic cues and
risk aversion towards purchase intention and post-purchase feelings of counterfeited
sport shoes. This research study expected to get business strategy for decreasing
counterfeit products circulation. This research study collected data only from students in
Yogyakarta. 120 repondents involved to give respond for the survey. The research
concluded that extrinsic cues has a significant and positive influence toward purchase
intention, while intrinsic cues and risk aversion has a negative influence toward purchase
intention. Moreover, the study revealed that purchase intention has a significant and
negative influence toward post-purchase feelings.
Collections
- Management [4524]