Browsing Faculty of Business and Economics by Subject "Electronic Word of Mouth (eWOM)"
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PENGARUH ELECTRONIC WORD OF MOUTH DI SOSIAL MEDIA PADA NIAT BELI SMARTPHONE SAMSUNG
(Universitas Islam Indonesia, 2020-01-16)Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (eWOM) terhadap niat beli Smartphone Samsung. Populasi dalam penelitian ini yaitu para pengguna Smartphone Samsung dengan jumlah sampel sebanyak ... -
PENGARUH EWOM DAN HARGA TERHADAP BRAND IMAGE DAN MINAT BELI KONSUMEN SOMETHINC PADA E-COMMERCE
(Universitas Islam Indonesia, 2023-10-20)This study aims to explain the influence of eWOM and price on brand image and purchase intention of Somethinc products in e-commerce. The research method used in this study is a quantitative approach through online ...