Browsing Faculty of Business and Economics by Author "Anas Hidayat, Ph.D"
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Building Customer Equity Through Trust in Social Networking Sites Particulary in Social Media “a Perspective from Indonesian Customer”
Alfiyana Anggi Syahputri, 14311136 (Universitas Islam Indonesia, 2018-03-12)Customer is the company’s major intangible asset. In order to gain new customer and maintain existing customers, the company spend many of their resources. Thus, customer equity can be a major concept that influences ... -
Peran Perceived Influence , Brand Engagement In Self Concept , Dan Brand Expected Value Terhadap Intention To Purchase Recommended Brand Pada Konten Jogja Food Hunter
NANDA PRADWININGTYAS (UNIVERSITAS ISLAM INDONESIA, 2022-08-10)Perkembangan global saat ini telah mengubah banyak hal, tak terkecuali cara berpromosi yang pada awalnya menggunakan media cetak, kini beralih pada platform digital. Salah satunya media sosial yang menjadi tren untuk ...