Browsing Faculty of Business and Economics by Author "Anas Hidayat, Drs., MBA., Ph.D"
Now showing items 1-2 of 2
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EXAMINING STUDENTS’ PERCEPTION OF E-SERVICE QUALITY IN GO-FOOD SERVICE
Nugraha, Helmy Ilham (Universitas Islam Indonesia, 2023-04-06)Service quality is one of the biggest factors in determining consumer loyalty. The aim of this study is to analyze how the Go-jek service quality an influence customer satisfaction in shaping customer loyalty to the ... -
THE INFLUENCE OF SERVICE MARKETING MIX ON CONSUMER BEHAVIOR TO STAY IN NAMIRA SHARIA HOTEL (Case Study in Namira Syariah Hotel Yogyakarta)
RAMADIYAN SIGIT, 14311100 (Universitas Islam Indonesia, 2018-12-20)Penelitian yang dilakukan dalam penelitian ini adalah tentang pengaruh bauran pemasaran dalam pelayanan yang dilakukan di Hotel Namira Syariah di Yogyakarta terhadap perilaku pelanggan untuk menginap di hotel. Tujuan ...