Browsing by Subject "Green Marketing"
Now showing items 1-4 of 4
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Analisis Pengaruh Lingkungan Terhadap Green Trust, Green Satisfaction, Dan Green Perceived Quality Pada Konsumen Kosmetik Wardah Di Daerah Istimewa Yogyakarta
(Universitas Islam Indonesia, 2021-11-11)Penelitian ini bertujuan untuk menguji pengaruh lingkungan terhadap green trust, green satisfaction, green perceived quality pada konsumen kosmetik Wardah di Daerah Istimewa Yogyakarta. Dalam penelitian ini, populasi ... -
Analysis Of Communication Tools Effect In Green Marketing Using Structural Equation Modeling And System Dynamics Approach (Study Case: Rei Property)
(UNIVERSITAS ISLAM INDONESIA, 2022-06)Changing climates and environmental issues have been more serious than in past times, including people who have mostly been exposed frequently. Specifically at the present time, consumers are considering pursuing greener ... -
Penerapan Pemasaran Hijau (Green Marketing) Di Butik Daur Ulang Yogyakarta Dalam Pemasaran Syariah
(Universitas Islam Indonesia, 2017-06-05)Butik Daur Ulang is an effort that was pioneered from a group that is Project B Indonesia. Butik Daur Ulang implement green marketing. The 4P green marketing mix consists of green products (recycled products, bags), green ... -
Pengaruh Green Marketing Dan Label Halal Terhadap Green Purchase Intention Pada Produk Kecantikan (Studi Kasus Pada Pengguna Produk Love Beauty And Planet Di D.I Yogyakarta)
(Universitas Islam Indonesia, 2022-08-04)Dalam beberapa tahun terakhir isu kerusakan lingkungan menjadi perhatian banyak pihak, dari segi perekonomian banyak perusahaan yang mulai mengusung konsep hijau . Dengan memperkenalkan konsep green marketing yang dinilai ...