| dc.description.abstract | The aim of the research is to examine empowering the role of the Business Competition
Supervisory Commission (KPPU) in protecting Micro, Small, and Medium Enterprises
(MSMEs) from unfair competition in Indonesia's digital age. The digital
transformation has enabled MSMEs to gain broader market access and explore new
business opportunities. However, it has also exposed them to the dominance of large
corporations, predatory pricing, and monopolistic practices. Existing regulations,
including Law Number 5 of 1999 and Law Number 20 of 2008, have proven inadequate
in addressing the complexity of digital market competition. The type of research is
normative legal research, while the approaches employed in the research are statutory,
conceptual, and historical approaches. The research examines and explores legal gaps
and the need for regulatory reform, emphasizing KPPU's strategic role in ensuring a
fair, competitive, and inclusive digital ecosystem. The findings of the research
emphasise the need to strengthen KPPU's authority, update enforcement mechanisms,
and enhance inter-agency coordination to effectively protect MSMEs. In doing so, the
study supports efforts to sustain MSMEs' contribution to economic resilience and
equitable digital transformation in Indonesia. | en_US |
