Browsing Industrial Engineering by Subject "Company’s Marketing Strategy"
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Determining Company’s Marketing Strategy Using Blue Ocean Strategy (Study Case: Gudeg Kaleng)
(Universitas Islam Indonesia, 2023)The background of this research is due to intense competition between gudeg brands, causing some brands are left behind and collapse on its own. The big picture of this research is to explore the best marketing strategy ... -
Determining Company’s Marketing Strategy Using Blue Ocean Strategy (Study Case: Gudeg Kaleng)
(Universitas Islam Indonesia, 2023)The background of this research is due to intense competition between gudeg brands, causing some brands are left behind and collapse on its own. The big picture of this research is to explore the best marketing strategy ...