Determining Company’s Marketing Strategy Using Blue Ocean Strategy (Study Case: Gudeg Kaleng)
Abstract
The background of this research is due to intense competition between gudeg brands,
causing some brands are left behind and collapse on its own. The big picture of this
research is to explore the best marketing strategy to keep Gudeg Cans company survive
and keep growing. Blue Ocean Strategy is used to achieve those goals. The proposed
marketing strategy by using Blue Ocean results that Gudeg Cans Product should be more
attractive in packaging, exist in more e-commerce and sells product with more
interesting promos in order to increase the sales and continue to grow.
Collections
- Industrial Engineering [2224]