| dc.description.abstract | This study aims to analyze the factors influencing the use of Quick
Response Code Indonesian Standard (QRIS) among Micro, Small, and Medium
Enterprises (MSMEs) in the Special Region of Yogyakarta, by applying the Unified
Theory of Acceptance and Use of Technology 2 (UTAUT2). The variables used
include Performance Expectancy, Effort Expectancy, Social Influence, Hedonic
Motivation, Price Value, Facilitating Conditions, Habit, Behavioral Intention, and
Use Behavior. This research adopts a quantitative approach by distributing
questionnaires to 166 MSMEs that use QRIS as a payment method. The data were
analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM)
with SmartPLS 4. The results show that Performance Expectancy, Hedonic
Motivation, and Price Value have a positive effect on Behavioral Intention using
QRIS. Facilitating Condition and Behavioral Intention have a positive effect on Use
Behavior in using QRIS. Effort Expectancy and Social Influence do not show a
strong effect on Behavioral Intention using QRIS. Habit does not show a strong
effect on Use Behavior Using QRIS. These findings suggest that this research can
serve as valuable input for application developers and contribute to future studies
in the field of digital finance. | en_US |
