The United States Antitrust Law Experience On Artificial Intelligence Algorithm Used By Marketplace Cases and The Possible Solutions In Indonesia

Abstract

In current development of technology on the use of Artificial Intelligence Algorithms has often been used for price fixing in e-commerce, but it seems that using Artificial Intelligence Algorithms has the potential to abuse its use and cause cases of unfair business competition. this thesis research uses case decisions that have occurred in the United States of America for an example, namely the poster case (United States of America v. David Topkins). The method of this research use normative with statutory approach and comparative approach, Data Collection Techniques are literature studies, and the data analysis technique uses descriptive qualitative. with the results of the research, in Indonesia it is possible to carry out settlement of cases regarding the misuse of Artificial Intelligence Algorithm in price fixing within the scope of e- commerce through the per se illegal approach and handled by KPPU, like cases that have occurred and were decided in the U.S.A