| dc.description.abstract | This study employs a comprehensive content analysis to examine the dynamics of
digital da’wah communication through the Instagram account @xkwavers, which is focused
on delivering Islamic teachings to former K-Pop enthusiasts. The research investigates how @
xkwavers strategically blends Islamic messages with entertainment to engage a predominantly
adolescent audience. By utilizing Instagram’s interactive features, the account addresses potential
conflicts between K-Pop culture and Islamic values, particularly within the Indonesian context.
A substantial portion of the analyzed content is centered on educational programs designed
to enhance followers’ understanding of Islamic principles. The analysis covers multiple units
of analysis, including post formats, types of Instagram content, likes, comments, video views,
content categories, educational programs, and entertainment elements. This study positions
@xkwavers as a pioneering model of digital da’wah, specifically targeting teenagers influenced
by K-Pop culture. By integrating entertainment with spiritual guidance, @xkwavers effectively
navigates the challenges and opportunities of contemporary digital da’wah communication.
The research contributes to the broader academic discourse by highlighting the pivotal role
social media plays in engaging younger generations in da’wah efforts. | en_US |
