Former K-Pop Fandom, Instagram, and Digital Dakwah Communication: A Content Analysis of the @xkwavers Account

Abstract

This study employs a comprehensive content analysis to examine the dynamics of digital da’wah communication through the Instagram account @xkwavers, which is focused on delivering Islamic teachings to former K-Pop enthusiasts. The research investigates how @ xkwavers strategically blends Islamic messages with entertainment to engage a predominantly adolescent audience. By utilizing Instagram’s interactive features, the account addresses potential conflicts between K-Pop culture and Islamic values, particularly within the Indonesian context. A substantial portion of the analyzed content is centered on educational programs designed to enhance followers’ understanding of Islamic principles. The analysis covers multiple units of analysis, including post formats, types of Instagram content, likes, comments, video views, content categories, educational programs, and entertainment elements. This study positions @xkwavers as a pioneering model of digital da’wah, specifically targeting teenagers influenced by K-Pop culture. By integrating entertainment with spiritual guidance, @xkwavers effectively navigates the challenges and opportunities of contemporary digital da’wah communication. The research contributes to the broader academic discourse by highlighting the pivotal role social media plays in engaging younger generations in da’wah efforts.