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PENERAPAN ANALISIS FAKTOR DAN REGRESI LOGISTIK ORDINAL PROBIT DALAM STRATEGI PEMASARAN KOSMETIK (Studi Kasus : Data Hasil Kuesioner Konsumen Kosmetik ) (Universitas Islam Indonesia, 2018-09-21)The marketting of cosmetic is continues to increase from year to year with promotion and innovation. In conducting promotions and innovations, sellers must know the factors that influence the purchase of cosmetics. In ...