Strategic Planning For Sustainable Business Transformation Using Design Thinking: A Case Study in an Indonesian EPC Company

Abstract

The energy sector's rapid evolution towards sustainability necessitates significant adaptation and innovation, particularly for companies entrenched in the EPC (Engineering, Procurement, and Construction) industries. This research explores the challenges and strategies involved in sustainable business transformation in a long-established EPC company, from the current sector in oil and gas operations to a focus on green chemicals and green energy. The study examines the impact of high competition and regulatory frameworks, such as the Paris Agreement and Indonesian presidential regulations, which mandate a transformation towards renewable energy and net-zero emissions. In response to this transformation, the company has established a Transformation Management Office (TMO) and engaged consultants to guide its transformation towards sustainable practices. The role of consultants is crucial in this transition, as they provide specialized knowledge and strategic direction. However, as the consultants' contracts near completion, the company faces challenges in ensuring continuity and managing the transition effectively with internal employees. This research employs Design Thinking to develop a strategic plan addressing the differences between the transition activities capabilities between consultants and employees. By leveraging Design Thinking's stages, including empathize, define, ideate, prototype, and test, along with Root Cause Analysis (RCA), Analytical Hierarchy Process (AHP), PROMETHEE, and gantt chart, the study aims to create a comprehensive strategic plan. This plan seeks to facilitate smooth and sustainable business transformation, aligning the company's operations with green sector goals while enhancing resilience and agility. The findings of this research will provide actionable insights and practical solutions to enhance the company's ability to adapt and thrive in the green business sector, ultimately contributing to its goal of becoming a leader in sustainable energy solutions.