| dc.description.abstract | The vital role of Micro, Small and Medium Enterprises (MSMEs) in the Indonesian economy which has contributed a large part of GDP and national employment has experienced turmoil due to the COVID-19 pandemic. All business sectors are impacted, including house for rent business. Restrictions on activities and changes in consumer behavior during the pandemic have caused a decrease and change in demand house for rent services. This thesis reviews the strategies and adaptations made by house for rent business managers to survive, such as cost efficiency, preventing virus transmission, improving services, and marketing via social media | en_US |
