| dc.description.abstract | The Indonesian fashion industry is experiencing tremendous growth, and demand for
modest clothing, especially abayas, continues to increase. Having a great interest in Muslim
fashion, and seeing the potential of this business, the author came up with a good idea to create
a start-up business. Packaged with simple models and colors but can give an elegant
impression, the author offers an abaya product that is suitable for female students, considering
that the city of Yogyakarta is very supportive as a student and tourist city, the author feels that
building a business in the city of Yogyakarta is the right thing.
Considering that this business is just starting, many things that need to be better
prepared, this thesis explored the interesting prospects of launching an abaya fashion business
in Indonesia. The aim is to find out, What is Abaya's market niche, Who the main target of
Abaya, and What marketing plan to use for selling Abaya. Even though it has only been running
for a short time, this business has made profits that make it feasible for this business to continue
moving forward. Even though the development of this business is still far from the author's
expectations, it is very necessary to carry out evaluations to develop and improve the quality
of this business by the author while running this business. | en_US |
