Business And Financial Performance of the Indonesian Cosmetics And Household Industry: A Case Study of PT Mustika Ratu Tbk (2017 – 2022)

Abstract

The cosmetics industry in Indonesia has been experiencing significant growth year after year. One way to assess the industry's performance is to evaluate its business and financial aspects. The Indonesian Cosmetics and Household Industry has companies of varying sizes, leading to differences in their performance. Some companies perform well, while others do not fare as well in the same year. To evaluate PT Mustika Ratu's performance in the industry, various analyses were conducted, including business, accounting, financial, and prospective evaluations. Based on the results of the data analysis, it can be concluded that the company's performance decreased during the 2017-2022 period in comparison to its competitors in the industry.