Religiusitas dan Intensi Membeli Obat Berlabel Halal pada Mahasiswa Muslim di Universitas Islam Indonesia
Abstract
The purpose of this research is to determined the relation between religiosity and the
intention of students in purchasing halal labeled medicine. This research verify the hypothesis
which confirmed that there will be a positive relationship between religiosity and the
intention of purchasing halal labeled medicine. The scale of intention use four related
elements: objectives, situations, time and actions (Fishbein and Ajzen (2005)), while the scale
of PMIR (Psychological Measures of Islamic Religiousness (Baiquni & Ku) is given to 100
Muslim students aged 17-25, 28% male and 72% female. The result showed that correlation
coefficient r=-0.205 with p=0.021 (p<0,05). The results showed that there is significant
relation or in other words there is positive relation between religiosity with the intention in
purchasing halal labeled medicine.
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