| dc.description.abstract | Zillennials, born between the mid-1990s and early 2000s, has been at the
forefront of technological advancements and societal changes. As an
emerging and popular form of fundraising, crowdfunding has garnered
significant attention in recent years. However, more research has yet to
explore the underlying motivations and influences that drive zillennials to
engage in crowdfunding activities. This study aims to investigate the
factors influencing zillennials' participation in crowdfunding, specifically
focusing on the role of religiosity and social narratives. This study employs
the Stimulus-Organism-Response (S-O-R) model to examine the interplay
between religiosity, social narratives, and zillennials' participation in
crowdfunding campaigns. The S-O-R model suggests that external stimuli
(e.g., religious beliefs and social narratives) influence individuals' internal
states (e.g., emotions), which in turn shape their behavioral responses (e.g.,
participation in crowdfunding). By applying this model, the writer aims to
understand the complex dynamics influencing zillennials' decision-making
process in crowdfunding contexts. | en_US |
