PERILAKU PENGGUNAAN DOMPET DIGITAL MAHASISWA YOGYAKARTA

Abstract

This study aims to determine the effect of attitude, subjective norm, perceived behavior control on the intention to use and behavior in using digital wallets. This research uses quantitative methods. The population in this study were students of Yogyakarta City. The sampling method used in this study was purposive sampling, by including active Yogyakarta City students. Questionnaires were distributed via Google Form and data were obtained from 109 respondents who were used as samples in this study. The theory used in this study is the Theory of Planned Behavior. The data in this study were processed using SmartPLS. The results of this study prove that attitude, subjective norm, perceived behavior control have a significant effect on the intention to use a digital wallet and the intention to use has an effect on behavior.