THE EFFECT OF THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON COMPANY IMAGE (Study Case in State Owned Companies in Indonesia Using CSR Disclosure Index from 2015-2020)

Abstract

The purpose of this research is to find out and analyze the effect of Corporate Social Responsibility (CSR) to the company image using disclosure index. This research method uses quantitative methods and multiple regression analysis by testing classical assumptions before getting the best research model. The variables in this study are Corporate Social Responsibility (CSR) and Product Quality as independent variables and Company Image as dependent variable. The data in this research are secondary data obtained from Annual Report and Sustainability Report from the State Owned Companies. The result of this research indicate that Corporate Social Responsibility (CSR) and Product Quality have significant effect on Company Image. Partially both of variables have a significant impact on Company Image.