Hubungan Antara Kontrol Diri Dengan Pembelian Impulsif Pada Konsumen Muslim Pengguna Kartu Kredit

Abstract

The aim of the research is to find out relation between self control with impulse buying in moslim consumer who use credit card. The hypothesis proposed on this research is negative correlation between self control with impulse buying in moslim consumer who use credit card. The sampling method in this research was purposive sampling. This research used the survey method by 100 subject and distributed in Yogyakarta. The number of item questionnaires was 41. Self-control scale numbered 16 aitem which is based on indicators of self-control according to Averill, whereas impulsive buying scale aitem number 25 which is based on aspects of impulsive buying by Rook & Finisher. Data analysis methods used in this study using the SPSS 16.0 program to test whether there is a negative relationship between self-control in impulsive buyings on credit card users Muslims .Product moment correlation of Pearson shows the value of r = - 0.803 with p = 0.000 (p <0.05), which means there is a very significant negative relationship between self-control in impulsive buyings on credit card users Muslims., So the hypothesis is accepted. Keywords: self-control, impulsive buyings