| dc.description.abstract | Muslim fashion is a form of creative industries which is developing rapidly at
present. A wide range of stores or boutiques scattered throught out the moslem
Indonesia compete in the marketing of busanmuslim clothing in all circles, be it
parents, teens and children with a variety of the latest fashion with the times.
Occuring more and more competition among sellers moslembussinesmen, realiable
marketing management needs to be able to compete. Which must be one of the
labeled forms of bussiness marketing management then the aplication of sharia
should not be separated from the principles of Islamaic economics. This study was to
determine the application of marketing management industry in a creative fashion
moslemchothing store in Yogyakarta. This study used a qualitative descriptive
method, namely by conducting research interviews directly with the authorities in
place at carefully. With these studies maybe expected to broaden the knowledge
about the application or marketing management is to follow the rules of Islamic
economic principles.Based on this research, it can be concluded tha the appication
of marketing management Kiswahmuslim clothing strores have been very good, with
the POAC (Planning, Organizing, Actuating, Controlling) management, marketing
forms marketing-mix that meets the characteristics of Islamic economics, and uphold
the principles of fairness, honesty and transparency as it is always applied by the
Prophet Muhammad saw, then store Kiswah is included in a chain of bussiness
activities that meet the rules muamalah in the economic system of Islam.
Keywords : Muslim Fashion, Creative Industry, Marketing Management | en_US |
