Faktor-faktor yang Mempengaruhi Keputusan Muzakki dalam Memilih Membayar Zakat pada Lembaga Amil Zakat (Studi Pada Muzzaki Di Pasar Beringharjo Yogyakarta) Factors Affecting Muzakki's Decision In Choosing to Pay Zakat At Amil Zakat Institution (Studies On Muzakki at Beringharjo Market Yogyakarta)

Abstract

Consumer decision making to use the services of a company is a unity and the decision is only one stage. There are many influences that underlie consumers to use the services of a company. Some of the contributing factors are religiosity, knowledge, trust, accessibility, and credibility. The purpose of this research is to identify factors influencing zakat decision on Amil Zakat Institute, the extent to which factors, and what factors are most dominant over religiosity, knowledge, trust, accessibility, and credibility. This research is quantitative descriptive and the method of data in this study using the questionnaire distributing technique. The collected data were analyzed by using multiple regression analysis, which consisted of five dependent variables and. The result of this research concludes that religiosity, knowledge, trust, accessibility and credibility have positive and significant influence on decision of muzzaki choose to pay zakat in zalcat amil institution with α = 5%, the most dominant variable influencing to pay zakat in amil zalcat institution is credibility.