Browsing Akuntansi by Subject "Non-Visible negative post purchase behaviours"
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ANALISIS PERILAKU KONSUMEN SETELAH MENGALAMI DISONANSI KOGNITIF YANG DI SEBABKAN OLEH PRAKTIK SLACK FILLING DAN TAMPILAN KEMASAN YANG MENIPU (Studi Pada Konsumen Produk FMCG di Yogyakarta)
(Universitas Islam Indonesia, 2023-04-06)This study aims to determine how consumer expectations of products and consumer attitudes towards firms affect Post purchase cognitive dissonance, where Post purchase cognitive dissonance mediates expectations and attitudes ...